Overview:
A digital advertising campaign aimed at driving conversions had the following results:

• Clicks: 2,340
• Conversions: 14
• Cost per Conversion (CPC): ₹5,110
• Total Amount Spent: ₹71,500

Key Insights:

1. Conversion Rate:
   The conversion rate is relatively low, which indicates that although the campaign is driving clicks, it’s not highly effective at converting them into desired actions.

2. Cost Per Conversion:
   The campaign’s cost per conversion is ₹5,110. This metric is quite high for many industries, indicating that each conversion is costing more than expected. A lower cost per conversion would usually be preferred to increase campaign efficiency.

3. Campaign Optimization:

   • The campaign may benefit from better targeting to reach a more relevant audience, improving the chances of conversion.
   • Ad copy or design adjustments might increase engagement and drive more qualified traffic to the landing page.
   • Landing page optimization could improve the conversion rate, ensuring visitors find the value promised in the ad.
   • Consider A/B testing to refine ads and conversion strategies.

Conclusion:
The campaign generated significant traffic but struggled to convert that traffic into actual sales or leads. With targeted optimization in both the ad and landing page experience, the campaign could achieve better results, lowering the cost per conversion and improving the overall ROI.