Case Study: Digital Advertising Campaign in Dubai
Dubai
Overview:
- Clicks: 1,420
- Conversions: 21
- Cost per Conversion (CPC): $108
- Total Spend: $2,270
Key Insights:
- Conversion Rate: 1.48%, which is decent but could be improved with optimization.
- Cost per Conversion: $108, potentially high depending on the industry and product value.
- Efficiency: The campaign is generating conversions but could be more cost-effective.
Optimization Suggestions:
- Improve Landing Page: Simplify the user experience and enhance CTAs to increase conversions.
- Retargeting & A/B Testing: Engage visitors who didn’t convert and test different ad creatives.
- Refine Targeting & Bidding: Focus on high-value segments and optimize bidding strategies to reduce costs.
Conclusion:
The campaign is performing reasonably but could benefit from optimization in targeting, ad creatives, and landing page adjustments to lower costs and improve conversions in the competitive Dubai market.