Case Study: Google Ads Campaign - Bangalore Location
India
Case Study: Google Ads Campaign – Bangalore Location
Overview:
- Total Clicks: 2.37k (2,370 clicks)
- Total Conversions: 429
- Cost per Conversion: ₹491
- Total Spend: ₹210,000
- Target Location: Bangalore, India
Key Metrics:
- Conversion Rate: 18.1% (High, indicates effective targeting)
- Cost per Conversion: ₹491 (Efficient cost for conversions)
Insights:
- High Conversion Rate (18.1%): Indicates that the campaign is highly relevant to the Bangalore audience, with well-optimized ads and landing pages.
- Efficient Spend: With a cost per conversion of ₹491, the campaign is cost-effective, assuming each conversion generates revenue higher than this cost.
Recommendations:
- Refine Audience Segmentation: Tailor ads further based on age, income, and interests.
- Optimize for Local Intent: Focus on Bangalore-specific needs, such as tech or real estate.
- Remarketing: Target users who clicked but didn’t convert to boost results.
Conclusion:
The campaign in Bangalore has shown strong performance with cost-effective conversions. Further optimization and location-specific strategies could enhance ROI.